![]() ![]() To learn and better understand different subjects, he used analogies to make them clearer for other people and himself. Leonardo was self-taught and despite being a true renaissance man, he was not particularly good in all fields. Learning: Now in a world of digital creation, take the time to enjoy the production of creating and rely less on existing concepts. Picking up a pencil still goes a long way in inspiring creative thinking-always good to go back to the drawing board when approaching a brief. While technology is useful nowadays, it can also impede the creative process by limiting exploration in pursuit of the perfect end product. ![]() Designers could benefit from having the same level of curiosity and observation skills. List-taking and notebooks filled from top to bottom and left to right with scribbling about his observations was his process of learning and understanding the world. Coupled with his artistic skills and an ability to mix ideas from the fields of engineering, art and science, it enabled Leonardo to challenge many of the conventions of the time.įrom artistic inspiration to innovation, there is so much we can all learn from him about beautiful thinking and how to free our imagination in the everyday creative process.Īs part of his curiosity, Leonardo spent hours and hours observing the world around him. His quest for understanding the world around him and his unique way of looking at it made him special. With a particular influence on our processes and name as a creative agency, da Vinci leaves a legacy not only as an artist behind some of the most iconic works, but also as an innovator that inspires designers and marketers even today.įive centuries after his lifetime, business leaders today can still benefit from taking a page out of one of Leonardo’s many notebooks. When he would see a caged bird for sale in the Florentine market, he would buy them simply to liberate them afterwards. On the 570th birthday of Leonardo da Vinci, I looked back at the work of the great master to find design stimulus for how we can foster a better creative culture at Free The Birds. ![]()
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